A Wake Up Call from a Whiskey Ad

I’m not sure if it means I’m an alcoholic or if I just need to get out more, but when did I start becoming inspired by liquor ads?  In my defense, it features the great Willem Defoe (Platoon, Boondock Saints, and many more) and the story it weaves in little over a minute is powerful and puts to shame most of what Hollywood dishes out.

Either way, it struck me and I just had to share it:


This video (calling it a commercial just doesn’t do it justice) caught me at the right time. When I heard Defoe say these words, it felt like he was speaking directly to me:

“Life boils down to a series of choices.
Before long, the choices you make
And the ones you don’t
Become you.”

Lately life has worn me down and I’ve found myself uninspired. During these days of frustration, of running into wall after wall, of the empty page… the questions begin to creep in. This little novella was just what I needed to gather myself, find my (fourty) second wind and fire up both ends of the candle again.

I admit, it’s an odd place to find inspiration. But I think it’s a great sign when you can find inspiration in the everyday. It means the Muses are not so far; you can still hear them, still feel them. I hope we can all find our fire again.

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2 responses

  1. Inspiration can be found anywhere. Whether it’s from the suffering of the world, lacing your shoe, or a liquor (not lick her) ad. I have found inspiration in the strangest of places. If you need inspiration for anything, you need but look around you.

    May 30, 2011 at 6:46 am

  2. anardun

    I found it deeply inspiring too, so don’t feel bad. Some of the best commercials are great because they spark something Real to get a response from people. That’s great for them because then we might associate that with them and they might get a sale. But it certainly explains how sometimes it might be so inspiring. I thought it was great! And since you’re the one who introduced me to it, I’ve gotta say: Thanks!

    December 22, 2011 at 1:32 am

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